More loyal fans
Aside from getting your name out there through popular social media channels, posting photographs of products or services has another advantage: It helps build relationships with your customers and encourages brand loyalty. How do you say? Well if we go back to our original example of someone snapping a photo while having fun at the beach then uploading said image online for all their Instagram followers to see, chances are they’re going to want to come back for more once they have enough followers. While this may not be the case for everyone, it’ll certainly happen to some people as well as businesses who post photographs of their products or services regularly. And even if your customers don’t come back, there are still tons of other benefits that Instagram can provide you with when used right!
Increases search engine traffic
As we mentioned earlier, adding hashtags is one of the best ways to get discovered on Instagram. However, if you want to take things a step further then posting images online could very well lead to long-term benefits like an increased twitter following count, which in turn leads potential customers straight to your doorstep…literally. Plus having more people follow you means that you get noticed by brands and companies outside of the social media channels itself, which is just another bonus!
If you’re using Instagram for your own benefit (whether it be personal or business-oriented), posting photos online not only helps build relationships with customers but also gets more exposure in general. As said earlier, people post pictures all the time on this platform so when yours pops up in their feed then it’s almost guaranteed that they’ll take a look at what you have to say. This means that if you’re looking to sell something online, putting up images is one of the best ways to encourage sales. Just picture it: You post an image with your product plus some enticing words next to it (which is sure to get the attention of your target market), and before you know it, you’ve made a sale!
Helps with branding
Since we’re on the topic of sales, let’s talk about branding for just a little bit. When you post images online then that means that people are viewing them whether they’re customers or not. It could be an influencer, another business owner, or even someone who stumbled across your image by chance and when this happens then you can expect them to tell their friends about what they saw. If their friends like it too, chances are they’ll follow suit and do the same thing. And in time, if enough people see it then your brand will start gaining popularity, which could potentially lead to even more sales!
An easy way to get seen online is by posting photos on Instagram, but an easier way is to make sure that your images are the ones popping up in everyone’s feed. The keyword here is relevant, which means putting hashtags in your posts for people to search through when looking for content. For example, if you’re a fitness blogger then adding #fitspo will bring up all kinds of images related to health and physical activity. If you’re a fashionista then chances are you’ll want to use #ootd or #fashion instead! This makes it super simple for people looking for something specific (or just browsing casually) to find what they need.
Gives more exposure to your website
Even though Instagram is an excellent social media channels for getting people interested in what you have to say, there’s still a chance that some won’t want to stop following you online. And when they get curious enough, sometimes all it takes is one Google search to help them find out more about you. This means having active links within your posts can potentially lead to even more traffic back to your own personal or business site. Not only that but if the images are eye-catching then it’ll make browsing even easier, thus creating even more opportunities for conversions!
Allows better interaction with customers
As we’ve mentioned before, Instagram allows people from all walks of life to interact with you…which means that not only can you reach a bigger audience but also a more targeted one as well. So if you’re struggling with a particular demographic then it’s a good idea to use this platform to help create better relationships. Whether it be through comments or direct messaging, this is the perfect way to make yourself known and build connections with those who need them most. All of these benefits contribute to making Instagram an extremely powerful tool for increasing your business’ performance, but what’s even greater about it is that the users on here are almost always quick to support others!